After nearly 20 years in the football industry, Elite Consulting is joining AS1. The objective is clear: to create even greater opportunities for the players and coaches we represent. Iceland’s most promising talents will also be able to benefit from this.
Founded in 2007 by former professional footballer Allan Bak, Elite Consulting has grown into one of Scandinavia’s leading football agencies, representing more than 175 players and coaches. Its roster includes internationally recognised coaches such as Thomas Frank, Brian Riemer, Kasper Hjulmand and Ståle Solbakken, as well as Danish international players including Victor Froholdt, Albert Grønbæk, Anders Dreyer and Alexander Bah. In addition, Elite Consulting represents many of Denmark’s and Iceland’s most promising young talents.
Several years ago, Elite Consulting recognized the strong potential of Icelandic football talent and has since made the development of young players a key priority. The company is committed to creating the best possible environment for emerging talents to reach the next stage of their careers.
For many Icelandic players, Scandinavia and the wider European football market provide a natural pathway for development and an important stepping stone towards the highest levels of the game. Through its extensive network and experience, Elite Consulting helps players identify the right opportunities and make well-informed career decisions.
In Iceland, Elite Consulting is represented by Halldór Ragnar Emilsson, who is dedicated to providing players with professional guidance and personalized support. His focus is on helping each player understand their opportunities and navigate their career with confidence.
Over the years, the agency has completed more than 500 transfers and contract negotiations across more than 30 countries. Since its founding, Elite Consulting has evolved alongside an industry in constant transformation. While the role of an agent was once centered primarily on contract negotiations and transfers, today it encompasses long-term career planning, personal guidance and ongoing support for players, coaches and their families.
The football industry is currently undergoing a natural process of consolidation, where international relationships, specialist expertise and shared values are becoming increasingly important in creating the best opportunities. For Elite Consulting, it was therefore essential to find a partner that shares its people-first philosophy and long-term approach to career development.
Today, AS1 is one of the world’s leading football agencies, with a strong international presence and a client portfolio that includes some of the game’s most sought-after players, such as Bruno Fernandes, Luis Díaz and Nuno Mendes, as well as coaches including Rúben Amorim. Combining AS1’s global platform with Elite Consulting’s strong position in Scandinavia will create new opportunities for both current and future generations of players and coaches.
“When I founded Elite Consulting, my ambition was to build an agency based on relationships, trust and integrity. That ambition has never changed. The industry continues to evolve, and today it takes an even stronger international network to create the best opportunities for players and coaches. We have always put people before business, which made it essential to find a partner who shares our values. In AS1, we have found exactly that partner, and together we will be able to offer our clients even greater opportunities across the world’s leading football markets.” — Allan Bak, CEO & Founder, Elite Consulting
“For some time, we have been looking to strengthen AS1’s presence in Scandinavia, but only with the right partner. Over many years, Elite Consulting has built a strong position with offices in Denmark and Iceland, an extensive network and an outstanding reputation. Even more importantly, we share the same passion for the profession and the same belief that long-term relationships, trust and personal guidance are the foundation for creating the best opportunities for players and coaches. We are therefore proud to welcome Elite Consulting to AS1.” — Ignacio Aguillo, Founder & CEO, AS1
As part of AS1, Elite Consulting’s players and coaches will benefit from an even stronger international platform and an expanded global network, creating greater opportunities throughout their careers. At the same time, the personal guidance, close relationships and people-first approach that have defined Elite Consulting since its founding will remain at the heart of the business.